Company Profile

We are one part PR agency, one part social and content shop and a full-on creative and strategic partner to our clients. Our world revolves around earned media coverage and conversation. Big ideas are our most valuable currency but we earn our keep with workmanlike execution on programs big and small for every size of client, from scrappy start-ups to some of the world’s most trusted and storied brands.

We are wired differently than most agencies. We empower young people to do more than they thought they were capable of. We challenge our clients to stretch beyond their comfort zone. We work our asses off but know the importance of a work/life balance that keeps us fresh and inspired.

Most of our clients are in the enthusiast space. Outdoor recreation brands in the hunting, fishing and watersports categories, motorsports and foodie brands are some of our mainstays. And our people tend to be doers, not just spectators. We fish. We hunt. We ride. We cook. Our clients appreciate that.  A lot.


Senior Account Director

Summary

We are seeking a Senior Account Director, primarily supporting a new client. This client operates in the financial technology space but our role is to activate against several major sponsorships around motorsports and the outdoors. We are responsible for bringing these relationships to life through on-site activations, social media strategy and execution, content creation and distribution and public relations.

Leading this client will be a lion’s share of the gig to start, but as one of the most senior people within a small, growing agency, you will be tasked with helping us grow. We need you to think about how we approach client relations, account management and project management. You’ll be an integral part of making us a more disciplined, process-oriented machine while maintaining the heart and soul of the agency that our clients and our people all love.

Description

  • Provide senior leadership and day-to-day management on a blue-chip client with complex needs
  • Serve as primary senior contact for client on key account(s)
  • Work hand-in-hand with agency partners and discipline leaders within the agency to craft strategic plans and build out proposals/scopes of work and present to client for approval
  • Conduct budget planning and management to ensure profitability on key account(s)
  • Work with contractors and other project stakeholders to establish working relationships, project parameters, budget and measurement/expectations
  • Collaborate with senior team within the agency to build out account management process and approach and socialize within agency
  • Assist in the development of a more disciplined approach to project management within the agency
  • Work hand-in-hand with client teams and the creative team to develop innovative concepts across a variety of mediums
  • Work with creative team to deliver design and production jobs on-time and on-budget

Qualifications

  • 6-10 years of account management in an agency setting, working on premier business-to-consumer brands with complex needs
  • Ability to think and act creatively and strategically at a conceptual level and to translate strategic thinking into an understandable, well-developed plan
  • Strong business acumen, with a demonstrated ability to quickly understand key business challenges and tackle them head-on
  • Proven ability to connect with clients and serve successfully as their primary senior agency contact
  • Proven track record of working collaboratively with clients to solve business challenges through nimble, efficient, creative marketing and communications solutions
  • A deep understanding of both earned and paid distribution channels and versed in experiential or event marketing
  • Demonstrated ability to work collaboratively with a diverse agency team to deliver against a determined strategy
  • Disciplined time-management skills and ability to work in an open, empowering environment
  • Willingness to travel up to 25% for client meetings, events, trade shows, etc.
  • Ideally, experience working in enthusiast categories or with lifestyle brands

Compensation & Benefits

We are building a business by empowering and rewarding people who care deeply about contributing to the success of our agency and our clients’ businesses. We commit to our people and know that we are only as good as the talent we can attract and retain. Our compensation package is competitive within our industry, including health care and retirement packages. We have a flexible approach to work, allowing for an unmatched work/life balance. Our work environment is constructive, collaborative and positive. It is a culture we have worked hard to build and continue to foster by hiring only people who care as much about the team as they do about themselves.


Public Relations Driver

Summary

We have a great team of PR professionals and we need to add to it. This role will support several key accounts in an intermediate role with room for advancement. We need someone who understands what it takes to generate earned media coverage and earned chatter through traditional media outlets, influencers and  social channels to help drive business outcomes for clients. Someone who has a passion for digging deep to find great stories and tell them in places that matter. Someone who is ready to collaborate, create, pitch and write.

Our client base is largely made up of enthusiast or lifestyle brands that connect with people on an emotional level. Many of them are in the outdoors industry. As such, most of our work requires us to really care about the categories in which we participate. This specific role will support several brands in the hunting and fishing space, so if you love the outdoors, and better yet have experience working in the space, this could be your dream job.

Description

  • Work with an integrated team to help drive communications efforts for 3-4 iconic lifestyle brands, providing a consistent tactical backbone on each account
  • You will be the day-to-day account manager/project manager, ensuring that deadlines are met, communications across the client/agency team are solid and that we are holding ourselves accountable for delivering against our objectives
  • Heavy media relations and some social media engagement, including very light community management, content creation and distribution
  • Traditional and social media monitoring and reporting on several accounts
  • Copywriting and editing of strategic, creative, influential written content on behalf of clients, including video scripts, press releases, pitch letters, partnership proposals and more
  • Event management assistance for client events and trade shows
  • Occasional assistance in the pursuit of new business as we go after more incredible clients, helping develop our approach and tell our story in written and oral presentation
  • Occasional travel as it relates to meetings, client events and trade shows
  • Be a positive contributor to an open, proactive, passionate and productive agency culture

Qualifications

  • 2-5 years of experience in a communications or marketing role is desired, ideally within an agency setting
  • An incredible, insatiable drive to do work that matters, pushing our clients to think bigger and bolder
  • A proven track record delivering earned media coverage, especially in an enthusiast category; we want to see that you can tell a story and get it placed
  • Relentless drive to create incredible, compelling content and a deep hatred of the status quo
  • Familiarity and working experience with all the tools of the trade in the PR world as you’ll need to use them to build media lists, track coverage and develop reports for our clients
  • Proven ability to think big and act small, delivering world-class work in an agile, efficient fashion
  • Experience working in a fast-paced, collaborative environment
  • Disciplined time-management skills and ability to work in an open, empowering environment

Compensation & Benefits

We are building a business by empowering and rewarding people who care deeply about contributing to the success of our agency and our clients’ businesses. We commit to our people and know that we are only as good as the talent we can attract and retain. Our compensation package is competitive within our industry, including health care and retirement packages. We have a flexible approach to work, allowing for an unmatched work/life balance. Our work environment is constructive, collaborative and positive. It is a culture we have worked hard to build and continue to foster by hiring only people who care as much about the team as they do about themselves.


Social Media Manager

Summary

We are seeking a Social Media Manager to add to our growing team. In this role, you will be an effective and dynamic part of helping our clients navigate the ever-changing world of social media. 

You will help craft strategy, define and manage expectations, build and execute tactical plans and lead efforts to measure and report on our work. Our clients have high expectations and we deliver. You will be part of that team. You will be a counselor, strategist, executor, leader, collaborator and student. You will seek continuous improvement in your craft and have a thirst to do groundbreaking, measurable work.

In this position, you’ll have the ability to directly impact some exciting enthusiast brands in the outdoor recreation space. It is important that you have an understanding and appreciation of the world of hunting, fishing and the outdoors. If you’ve worked on clients in this space, all the better.  

Description

  • Work with the agency team to craft social media strategy and tactical plans for clients
  • Serve as primary social counsel on key accounts
  • Work hand-in-hand with agency partners and discipline leaders within the agency to craft strategic plans and build out proposals/scopes of work and present to client for approval
  • Develop editorial calendars on a regular basis and present to client for feedback/approval
  • Work with agency and client team on community management strategy and execution
  • Collaborate with integrated team to develop content creation and curation plans and ideas and work with the same team and outside partners to execute
  • Manage the social monitoring and reporting process on key accounts
  • Work with the social/content team within the agency to continue to improve the agency’s outputs, best practices and efficiencies within the social and content space

Qualifications

  • 4-6 years of social media work in an agency setting, working on enthusiast brands
  • Ability to apply best practices and creative thinking to social media strategy and to translate strategic thinking into an understandable, well-developed plan
  • Strong business acumen, with a demonstrated ability to quickly understand key business challenges and tackle them head-on
  • Proven ability to connect with clients and serve successfully as their primary counsel with regards to social media strategy and tactical execution
  • A thorough understanding of all relevant social media channels, influencer strategy and content creation/distribution
  • Demonstrated ability to work collaboratively with a diverse agency team to deliver against a determined strategy
  • Disciplined time-management skills and ability to work in an open, empowering environment
  • Experience working in enthusiast categories or with lifestyle brands, with a focus on the outdoors/marine space

 Compensation & Benefits

We are building a business by empowering and rewarding people who care deeply about contributing to the success of our agency and our clients’ businesses. We commit to our people and know that we are only as good as the talent we can attract and retain. Our compensation package is competitive within our industry, including health care and retirement packages. We have a flexible approach to work, allowing for an unmatched work/life balance. Our work environment is constructive, collaborative and positive. It is a culture we have worked hard to build and continue to foster by hiring only people who care as much about the team as they do about themselves.


Public Relations Intern

Summary

We are looking for an intern for the Fall 2018 semester. This position would support our PR and social media team. This paid internship runs from mid-August 2018 through mid-January 2019. We are located outside the hustle and bustle of Milwaukee and Madison in Delafield, located in beautiful Lake Country. We need a person who is ready to learn what it takes to generate earned media coverage and chatter among traditional media, influencers and social channels to help drive business outcomes for our clients. You will be get the opportunity to directly impact our work and our clients’ business. It will include media monitoring and tracking, social media monitoring and reporting and may include pitching, writing and research. Our client base is largely made up of enthusiast or lifestyle brands that connect with people on an emotional level. Many of them are in the outdoors industry. As such, most of our work requires us to really care about the categories in which we participate. This position will support several brands in the hunting and fishing space so if you love the outdoors, and better yet have experience working in the space, then this could be your dream internship.

Description:

  • Work with an integrated team to help drive communications effort for 3-4 iconic lifestyle brands, providing a consistent backup and help with each account 
  • You will assist our account leaders and have a well-rounded experience working with clients
  • Some media relations and social media engagement, including very light community management, content creation and distribution 
  • Gain experience in copywriting and editing of strategic, creative, influential written content on behalf of clients, including video scripts, press releases, pitch letters, partnership proposals, decks and more 
  • Be a positive contributor to an open, proactive, passionate and productive agency culture

 Qualifications:

  • Agency or relevant class experience helps
  • Senior or recent graduate majoring in Public Relations or related field
  • An incredible, insatiable drive to do work that matters and add value
  • Familiarity with all the tools of the trade in the PR world as you’ll need to use them to build media lists, track coverage and develop reports for our clients 
  • Proven ability to think big and act small, delivering world-class work in an agile, efficient fashion 
  • Experience working in a fast-paced, collaborative environment 
  • Disciplined time-management and organizational skills and ability to work in an open, empowering environment
  • Available to travel to, and work at, our office in Delafield at least 15 hours per week throughout the fall semester

Compensation & Benefits

Paid hourly position. No benefits.