The Story

In 2012, GoPro hired Gunpowder Founder Ryan Chuckel at his former agency to manage the global launch of the HERO3 camera. We blew away coverage expectations, stymied the competition and laid the groundwork for a long-lasting relationship. 

As our role evolved, we began to take GoPro into new verticals, including motorsports, team sports and hunting & fishing.

As GoPro cautiously entered the hunting and shooting space, Ryan crafted the brand’s strategy and voice around the sport and set a solid foundation for upcoming product launches aimed at hunters and shooters.

Fast forward to April, 2015. Gunpowder is formed and GoPro is the agency’s first client. Today, Gunpowder continues to drive media relations, content development and distribution and social activation for GoPro in the hunt/fish vertical. We have launched the Sportsman Mount, the HERO4 Session and the Realtree Camo Housing, along with other mounts, accessories and software. 

Outside of introducing new products, we drive coverage of GoPro and user-generated content and work with media
to tell deeper stories about product usage in the field and
on the range. 

We have continued to drive consecutive quarters of significant growth across key outdoor retailers including key accounts Cabela’s and Bass Pro Shops.