Our Agency

Our Agency

Our Agency

We are a collective of people from different walks of life.

with different skill sets

with our own ideas

with our own stories

And as much as we love to celebrate and leverage our diversity and differences, we have one thing in common: a burning, unending desire to do work that matters for brands that share our passion.

We are assembled

in a way no agency has dared before.

We put egos and titles aside and focus on building a network that expands what is possible. Our open approach of leveraging talent from literally around the world means our clients get custom teams, better solutions and not a "one-size-fits-all" approach to solving their toughest business challenges.

Our Values

We are human

Human, humble, positive, sincere, nurturing and fun.

We are human

Human, humble, positive, sincere, nurturing and fun.

We are human

Human, humble, positive, sincere, nurturing and fun.

We are challengers

Resourceful & inventive, crafty, creatively savvy. We dream big and are never satisfied with the status quo.

We are challengers

Resourceful & inventive, crafty, creatively savvy. We dream big and are never satisfied with the status quo.

We are challengers

Resourceful & inventive, crafty, creatively savvy. We dream big and are never satisfied with the status quo.

We are curious

We never stop learning. We seek answers and strive to become subject matter experts.

We are curious

We never stop learning. We seek answers and strive to become subject matter experts.

We are curious

We never stop learning. We seek answers and strive to become subject matter experts.

We are all-in

Gritty, tenacious, with a blue-collar work ethic. Committed to doing whatever it takes to get it done, and get it done well.

We are all-in

Gritty, tenacious, with a blue-collar work ethic. Committed to doing whatever it takes to get it done, and get it done well.

We are all-in

Gritty, tenacious, with a blue-collar work ethic. Committed to doing whatever it takes to get it done, and get it done well.

We are a team

Collaborative, trusting, supportive, accountable to one another and in it to win it together.

We are a team

Collaborative, trusting, supportive, accountable to one another and in it to win it together.

We are a team

Collaborative, trusting, supportive, accountable to one another and in it to win it together.

The Stuff We Do

The Stuff We Do

Brand Strategy

Rooted in our deep understanding of enthusiast/lifestyle categories, and leveraging best-in-class data, analytics and research, we generate actionable insights that put our clients in position to win the hearts and minds of consumers, ensuring every dollar spent on marketing is as efficient and effective as possible.

Brand Strategy

Rooted in our deep understanding of enthusiast/lifestyle categories, and leveraging best-in-class data, analytics and research, we generate actionable insights that put our clients in position to win the hearts and minds of consumers, ensuring every dollar spent on marketing is as efficient and effective as possible.

Brand Strategy

Rooted in our deep understanding of enthusiast/lifestyle categories, and leveraging best-in-class data, analytics and research, we generate actionable insights that put our clients in position to win the hearts and minds of consumers, ensuring every dollar spent on marketing is as efficient and effective as possible.

Brand Strategy

Rooted in our deep understanding of enthusiast/lifestyle categories, and leveraging best-in-class data, analytics and research, we generate actionable insights that put our clients in position to win the hearts and minds of consumers, ensuring every dollar spent on marketing is as efficient and effective as possible.

Public Relations

We focus on developing and telling stories worth sharing because the power of earned media is more valuable than ever before. In the dynamic landscape of media, we prioritize creativity and agility to build trust with editorial partners and deliver results for our clients.

Public Relations

We focus on developing and telling stories worth sharing because the power of earned media is more valuable than ever before. In the dynamic landscape of media, we prioritize creativity and agility to build trust with editorial partners and deliver results for our clients.

Public Relations

We focus on developing and telling stories worth sharing because the power of earned media is more valuable than ever before. In the dynamic landscape of media, we prioritize creativity and agility to build trust with editorial partners and deliver results for our clients.

Public Relations

We focus on developing and telling stories worth sharing because the power of earned media is more valuable than ever before. In the dynamic landscape of media, we prioritize creativity and agility to build trust with editorial partners and deliver results for our clients.

Creative

Big ideas are fun. They’re even better when they’re tied to delivering big business results for our clients. We aren’t here to win awards or pad portfolios. From hard-working social ads to bold, breathtaking brand campaigns, we’ve done it all. And we’re always ready to do it again.

Creative

Big ideas are fun. They’re even better when they’re tied to delivering big business results for our clients. We aren’t here to win awards or pad portfolios. From hard-working social ads to bold, breathtaking brand campaigns, we’ve done it all. And we’re always ready to do it again.

Creative

Big ideas are fun. They’re even better when they’re tied to delivering big business results for our clients. We aren’t here to win awards or pad portfolios. From hard-working social ads to bold, breathtaking brand campaigns, we’ve done it all. And we’re always ready to do it again.

Creative

Big ideas are fun. They’re even better when they’re tied to delivering big business results for our clients. We aren’t here to win awards or pad portfolios. From hard-working social ads to bold, breathtaking brand campaigns, we’ve done it all. And we’re always ready to do it again.

Digital Marketing

The Internet? Lots going on there. It’s a vast ecosystem of opinions, stories, memes and cat videos. But lucky for our clients, we live in it, we play in it and we understand the nuances of it. From hardworking affiliate marketing programs to social and influencer strategy and implementation, we work to build and monetize communities online.

Digital Marketing

The Internet? Lots going on there. It’s a vast ecosystem of opinions, stories, memes and cat videos. But lucky for our clients, we live in it, we play in it and we understand the nuances of it. From hardworking affiliate marketing programs to social and influencer strategy and implementation, we work to build and monetize communities online.

Digital Marketing

At our core, we are an agency built on the power of earned media. If the stories we tell and the messages we amplify aren’t worthy of being shared, then our clients’ dollars aren’t being optimized. We excel at driving business results through stories told across the wide range of communications mediums that exist today. And with a keen eye trained to identify what’s next.

Digital Marketing

The Internet? Lots going on there. It’s a vast ecosystem of opinions, stories, memes and cat videos. But lucky for our clients, we live in it, we play in it and we understand the nuances of it. From hardworking affiliate marketing programs to social and influencer strategy and implementation, we work to build and monetize communities online.

Performance PR

Our proven approach turns PR coverage into measurable results, not just impressions. For businesses who value DTC growth, our Performance PR practice is a force multiplier, enabling media relations, affiliate marketing and influencer management to work holistically to drive clicks and conversions. As both traditional media outlets and new media depend more on revenue from commerce content, we are ahead of the curve on delivering true ROI for clients to capitalize on this growing area of opportunity.

Performance PR

Our proven approach turns PR coverage into measurable results, not just impressions. For businesses who value DTC growth, our Performance PR practice is a force multiplier, enabling media relations, affiliate marketing and influencer management to work holistically to drive clicks and conversions. As both traditional media outlets and new media depend more on revenue from commerce content, we are ahead of the curve on delivering true ROI for clients to capitalize on this growing area of opportunity.

Performance PR

The combination of a smart affiliate marketing program with a consistent 
and strategic PR program is basically like rocket fuel for your business. Gunpowder bridges the gap between earned media and measurable outcomes by layering affiliate marketing into proven PR efforts and influencer maximization, unlocking a new kind of PR that perfectly complements traditional tactics—we like to call it “supercharged PR.” 
Put simply, it’s PR that performs.

Performance PR

Our proven approach turns PR coverage into measurable results, not just impressions. For businesses who value DTC growth, our Performance PR practice is a force multiplier, enabling media relations, affiliate marketing and influencer management to work holistically to drive clicks and conversions. As both traditional media outlets and new media depend more on revenue from commerce content, we are ahead of the curve on delivering true ROI for clients to capitalize on this growing area of opportunity.

At our core, we’re an agency built on the power of earned media and performance marketing. And we take a creative approach to both.

If the stories we tell and the messages we amplify aren’t worthy of being shared or aren’t showing up in the right places, then our clients’ dollars aren’t being optimized. We excel at driving business results through stories told across the wide range of communications mediums that exist today. And with a keen eye trained to identify what’s next.

Our Values

We are human

Human, humble, positive, sincere. nurturing and fun.

We are human

Human, humble, positive, sincere. nurturing and fun.

We are challengers

Resourceful & inventive, crafty, creatively savvy. We dream big and are never satisfied with the status quo.

We are challengers

Resourceful & inventive, crafty, creatively savvy. We dream big and are never satisfied with the status quo.

We are curious

We never stop learning. We seek answers and strive to become subject matter experts.

We are curious

We never stop learning. We seek answers and strive to become subject matter experts.

We are all-in

Gritty, tenacious, with a blue-collar work ethic. Committed to doing whatever it takes to get it done, and get it done well.

We are all-in

Gritty, tenacious, with a blue-collar work ethic. Committed to doing whatever it takes to get it done, and get it done well.

We are a team

Collaborative, trusting, supportive, accountable to one another and in it to win it together.

We are a team

Collaborative, trusting, supportive, accountable to one another and in it to win it together.

Let’s Chat

Want to hire us? Reach out if you like what you see. Want us to hire you? Share your résumé and a little about yourself. We also encourage freelancers to share their portfolios and rates—we're always looking for collaborators.

43.0600° N

88.4042° W

© 2025 Gunpowder Inc. | All right reserved.

Let’s Chat

Want to hire us? Reach out if you like what you see. Want us to hire you? Share your résumé and a little about yourself. We also encourage freelancers to share their portfolios and rates—we're always looking for collaborators.

43.0600° N

88.4042° W

© 2025 Gunpowder Inc. | All right reserved.

Let’s Chat

Want to hire us? Reach out if you like what you see. Want us to hire you? Share your résumé and a little about yourself. We also encourage freelancers to share their portfolios and rates—we're always looking for collaborators.

43.0600° N

88.4042° W

© 2025 Gunpowder Inc. | All right reserved.

Let’s Chat

Want to hire us? Reach out if you like what you see. Want us to hire you? Share your résumé and a little about yourself. We also encourage freelancers to share their portfolios and rates—we're always looking for collaborators.

43.0600° N

88.4042° W

© 2025 Gunpowder Inc. | All right reserved.