WE ARE ENTHUSIASTS

We are passionate dreamers. Artists, writers, and tech geeks. Hunters and gatherers. Realists. Entrepreneurs. Parents, students, and seekers of truth. We are a collective of people from different walks of life. With different skill sets. Each with our own ideas and our own stories. And as much as we love to celebrate and leverage our diversity and differences, we have one thing in common: a burning, unending desire to do work that matters for brands that share our passion.

We are assembled in a way no agency has dared before. We put egos and titles aside and focus on building a network that expands what is possible. Our open approach of leveraging talent from literally around the world means our clients get custom teams, better solutions and not a "one-size-fits-all" approach to solving their toughest business challenges.

Our
Values

We are challengers

We’re committed to doing whatever it takes to get it done, and get it done well, all with a blue-collar work ethic.

We are curious

Resourceful and inventive. Crafty and creatively savvy. We dream big and are never satisfied with status quo.

We are all in

We never stop learning. We seek out answers and strive to become subject matter experts.

We are HUMAN

We’re human and humble. We strive to be positive, sincere, and nurturing, and foster a fun work environment.

We are A TEAM

Collaborative, trusting, and always supportive, we hold ourselves accountable to one another.

the
stuff
we do

At our core, we are an agency built on the power of earned media. If the stories we tell and the messages we amplify aren’t worthy of being shared, then our clients’ dollars aren’t being optimized. We excel at driving business results through stories told across the wide range of communications mediums that exist today. And with a keen eye trained to identify what’s next.

  • Enthusiology. It’s how we describe our strategic process. Rooted in our deep understanding of enthusiast/lifestyle categories, and leveraging best-in-class data, analytics and research, we generate actionable insights that put our clients in position to win the hearts and minds of consumers and inform our work to ensure every dollar spent on marketing is as efficient and effective as possible.

  • We focus on developing and telling stories worth sharing because the power of earned media is more valuable than ever before. In an ever-changing, dynamic landscape of media and communications, the value of editorial coverage remains consistent. Our PR team helps shape messaging and strategy through deep knowledge of each industry and its audiences. And, we have established, trusted connections in the categories that matter to our clients.

  • Big ideas are fun. They’re even better when they are tied to delivering big business results for our clients. We aren’t here to win awards to pad portfolios. Instead, we develop and execute the kind of creative that moves people to take a desired action. Then, we analyze and optimize. From hard-working social ads to bold, breathtaking brand campaigns, we’ve done it all. And we’re ready to do it again.

  • Digital is a pretty big space. The Internet? Lots going on there. So what exactly is our role in this vast ecosystem? Put simply, we help our clients win by establishing an online presence that positions them uniquely with their brand community, at the same time growing and managing that community and optimizing those relationships for financial success. We spend most of our time working hard to develop and deliver social and content strategies that work, implementing those strategies and staying on top of what’s new to ensure our clients don’t miss a beat.

@gunpowder.inc

View fullsize For years, @humminbirdfishing has been committed to advancing electronics for anglers worldwide. That’s never been more evident than with the recent launch of XPLORE and MEGA Live 2 — two products that signal an exciting new era for Hummi
View fullsize Catch our founder & CEO, Ryan Chuckel, on “Over a Pint - Marketing Podcast” discuss the story of Gunpowder and ways that we’ve been able to keep kicking ass in an ever-changing marketing landscape! Check out the link in our bio
View fullsize
View fullsize Happy Thanksgiving from the Gunpowder family to yours!
View fullsize Another year, another spot on Outside Magazine’s “Best Places to Work” list for 2024🏆 “We don’t just allow time to do the things people love. We respect and enable their lives outside of Gunpowder, empowering our team
View fullsize Today, we honor the courage and sacrifice of our veterans and their families. Thank you for your service and commitment to this country 🇺🇸 #veteransday
View fullsize For all of the post-apocalyptic genre fans, make sure to catch HOMESTEAD in theaters on Dec. 20 to see some of Uncharted Supply Co.’s life-saving gear on screen. Following the film, HOMESTEAD will be releasing an immersive TV series that allows
View fullsize GAIM has revolutionized virtual training simulators for firearm users by creating immersive simulations that replicate real world scenarios. As technology continues to integrate with the outdoors, we’re eager to tell their story and grow GAIM b
View fullsize Outdoorsmen and women from Maple Grove and the surrounding communities showed UP for the SITKA store grand opening this past weekend (some at 3am). With a morning coffee tailgate & parking lot tunes to custom SITKA tees made on-the-spot and exclu
View fullsize @utfishingteam took home the hardware over the @ufbassclub at the inaugural Abu Garcia College Rivalry Event on Loudon Lake. UT claimed the first College Rivalry trophy in a heated, livestreamed battle by Major League Fishing. On college football ga
View fullsize We’ve got lots of media friends who enjoy a good “how it’s made” event. So we worked with the Christensen Arms team to invite a lucky group of media to get a first-hand look at how the company’s best-in-class rifles are
View fullsize It’s always a trip with the team from THOR Industries, but Open House 2024 was one for the record books. From hundreds of the newest (and coolest) RVs on display from THOR’s family of companies to the best oven-baked pizza on the planet,
View fullsize Last week, Gunpowder teamed up with @academy for another unforgettable Cast & Blast, this time at @grossesavanne in Louisiana! Writers from @fieldandstream, @gunsandammomag, and @outdoor_life caught redfish and bass, knocked down teal and rang so
View fullsize Known for revolutionizing boat stability and enhancing the ride experience, Seakeeper Ride is setting a new standard for on-water comfort and performance - and as the newest GP client, we're ready to chart (and stabilize) new waters together. &quot
View fullsize The Gunpowder team has been putting in serious work these past few weeks to create this epic spot for @ravincrossbows. This video captures the unwavering commitment that the Ravin team pours into engineering, developing and designing every crossbow.
View fullsize @landtrust_hunt is the smart way to hunt this season. This online platform connects outdoor enthusiasts with private landowners, offers exclusive access to hunting lands across the country, and allows you to browse properties that provide safe access
View fullsize Field to table season is in full swing! The Gunpowder team and a few media partners joined @os_fromfieldtotable in Montana for an epic field to table pronghorn hunt. The crew learned to butcher and process from award winning chefs, and finished the
View fullsize Camp GP 2024 was a huge success! Our annual Summer Summit offers our agency a chance to reflect on our wins and areas for growth for the coming year. Our team traveled across the country to gather in Wisconsin, where we discussed business, dressed

joiN
us

We have no open positions at this time, but we’re always on the lookout for smart, talented people who are passionate about doing great work in the outdoor lifestyle space. If that sounds like you, reach out and we’ll be in touch!

let’s
connect

Want to hire us? Want us to hire you?

Reach out if you think our agency can improve your brand's public relations or push your brand's creative thinking. Or send us your résumé or portfolio and tell us a little about yourself – we’re always hunting for talent.