BREEO
Following the successful launch of their Outpost Grill Grate accessory, Breeo, the originators of the smokeless fire pit, wanted to relaunch their flagship product: the X Series. The redesigned fire pit was more durable, more conducive to over-the-fire cooking, and now came in a larger 30” option. Breeo needed help getting the word out at a time when smokeless fire pits were trending, and everybody and their neighbor were spending more time in their backyards because of the Coronavirus pandemic.
Re-launch the updated Breeo X Series during a time when more homeowners were spending time in their backyards than ever before.
THE CHALLENGE
Ship the new Breeo X Series and accessories to top-tier media contacts so they could experience the redesign first-hand.
OUR SOLUTION
Gunpowder devised an outreach strategy targeted at contacts in the outdoor, food, home and garden, as well as men's and women's interest and lifestyle publications. Our contacts were able to use the Breeo X Series in their backyards and truly experience how the newly updated product could easily compete with other smokeless fire pits on the market.
With all of the media coverage that the team secured through seeding fire pits, Breeo gained several credible third-party endorsements, helping consumers feel even more confident in the craftsmanship, durability, and over-the-fire cooking capabilities of the new X Series.
the RESULTS
80+
Publication Placements Secured
6Bn
Estimated Impressions
